2021 Diamond Awards include new Crisis Management Award


Entries are open for the most prestigious annual credit union industry marketing competition. The 35 categories of Diamond Awards recognize and reward creative excellence and outstanding results in credit union marketing.

A new category for Diamond Awards in 2021 is Crisis Management Diamond Award. It pays tribute to marketing campaigns to support members, raise awareness and respond throughout the ongoing coronavirus pandemic.

“The awards that were given for 2020 honored such creativity,” said Amy McGraw, Chair, Diamond Awards and VP Marketing/Chief Experience Officer, Tropical Financial CU. “We are excited to shine the 2021 spotlight on more of that fantastic work that is being done.”

January 15, 2021 is the entry deadline for Diamond Awards. But if you enter before December 21, 2020, you can take advantage of early bird pricing on entry fees.

Nominations are also being accepted for the following awards, for which only CUNA Marketing and Business Development Council members are eligible:

  • Marketing Professional of the Year Award
  • Business Development Professional of the Year Award
  • Lifetime Achievement Award
  • Rising Star Award
  • Excellence in Marketing & Business Development Award

Nomination deadlines for the five CUNA Marketing & Business Development Council awards listed above vary.

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